Client Acquisition: Building and Growing a Successful Immigration Practice, 2026-27
**** Webinar & Video
Course ID: CAP – 0826 August 20, 2026
( 3 Hours, Approved By CICC)
Format: Webinar & Video
Language: English
Provider: Immigration Learning & Information Centre, IMLIN
Webinar Date: August 20, 2026
Webinar Time: Starts @ 2:00pm – Ends @ 5:15pm ET
Expiry Date for Video ONLY: August 20, 2027
Introduction:
Client Acquisition is an essential part of building and sustaining a successful immigration practice. It involves attracting prospective clients, building trust, and creating professional relationships that lead to retained services and long-term referrals. In the immigration field, client acquisition often depends on a combination of reputation, professional visibility, community engagement, referral networks, educational outreach, and a clear understanding of client needs. Effective client acquisition also requires RCICs to clearly communicate their services, demonstrate credibility, manage consultations professionally, and consistently deliver value through reliable information and practical guidance. A strong client acquisition strategy helps immigration professionals grow their practices, strengthen their market presence, and develop lasting relationships with individuals and businesses seeking immigration support.
Ilia Morshedi
Presenter: Ilia Morshedi is the principal paralegal and RCIC-IRB of Morshedi Legal Services and MOR Canadian Immigration. He is licensed by the Law Society of Ontario and the Immigration Consultants of Canada Regulatory Council (ICCRC). He graduated with honours from the Paralegal Program at Seneca College of Applied Arts and Technology. He holds the Certificate in Adjudication for Administrative Agencies, Boards and Tribunals (Osgoode Hall Law School of York University and The Society of Ontario Adjudicators and Regulators), the Osgoode Certificate in Provincial Offences Court Practice, and a certificate in Alternative Dispute Resolution (Seneca College). In addition to his responsibilities at Morshedi Legal Services and MOR Canadian Immigration, he is the paralegal program coordinator at Toronto School of Management and has taught immigration law at CDI College.
AGENDA:
Introduction
– The Importance of Client Acquisition in Immigration Practice
Understanding the Immigration Client Market (30 minutes)
– Understanding Today’s Immigration Client Landscape
– Identifying Your Ideal Client
– Finding Your Practice Niche
Building Your Professional Brand and Online Presence
– Developing a Strong Professional Brand
– Building an Effective Online Presence
– Using Educational Marketing to Build Trust
Marketing Strategies That Generate Clients
– Building a Referral-Based Practice
– Networking and Community Engagement
– Digital Marketing Strategies for Immigration Professionals
AGENDA
Converting Inquiries into Clients
– Responding to Client Inquiries Professionally
– Conducting an Effective Consultation
– Demonstrating Professional Value
Retaining Clients and Building Your Professional Reputation
– Effective Communication Builds Client Confidence
– Managing Files and Reducing Professional Risk
– Turning Satisfied Clients into Referral Sources
Growing a Sustainable Immigration Practice
– Building a Strong Referral Network
– Improving Business Efficiency
– Using Technology to Support Growth
Closing Remarks & Q&A
– Questions and Answers
– Conclusion & closing comments
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